Welcome to Smell Stories, where fragrance becomes art. Are you a perfume lover looking for something unique? At Smell Stories, we curate a rare collection of niche fragrances that you won’t find anywhere else in Brussels – or even Belgium. Each scent is a work of art, designed for those who appreciate the extraordinary. Step into our relaxed and colourful boutique, where every visit is an experience. Whether you’re exploring new scents or searching for that perfect signature fragrance, we’re here to guide you on your olfactory journey.

Located right in the heart of Brussels, we’re your go-to destination for exclusive perfumes with an artistic twist. So if you’re a local or just passing by, come explore the stories that each bottle has to tell. See you soon!

Who we are

We are Kurt and Stéphane, the team (or should we say duo) behind ... smell stories ...

At the end of 2019, we both quit our jobs to start a fragrance store.
In the often elitist or monotonous world of perfumery, we created a welcoming and fun place where you can discover stories written in scent. We carefully selected smaller, independent brands, which you won't find elsewhere in Brussels or even in Belgium. Why would you want to smell the same as everyone else?

For us, it's not so much about the brand, the bottle or the image. It's about the fragrance and the person and inspiration behind each perfume. About the emotion it evokes in you and the stories you experience with it. Our mission: to find the perfect fragrance that expresses who you are and how you want to show yourself to the world. Oh, and we make no distinction between fragrances for men or women. That's your choice, right?

Join us on our journey, and immerse yourself in the wonderful world of handcrafted, independent perfumery.

Our values

Your fragrance is your story

At Smell Stories, every fragrance journey starts from your unique personality. We believe that perfume is not just an accessory, but an extension of yourself. Together we search for the perfume that tells your story, as only scent can.

A good fragrance does even more good

For us, it's not only about sophisticated perfumes, but also about social impact. With every fragrance you choose, you give something back. 5% of our profits go to DoucheFLUX, a Brussels-based organisation that makes basic hygiene accessible to people in difficult situations.

Self-expression without limits

At Smell Stories, labels do not define who you are. All our products are as multifaceted as you are, without boundaries of gender or conventions. Whether you prefer a delicate floral fragrance or a powerful leather scent, your perfume is pure self-expression - completely free, all yours.

Exclusivity is found in the small

We offer only exceptional, independent niche brands that create artistic perfumes in limited quantities. These brands tell unique stories and offer you the chance to own something rare - a fragrance that reflects your unique taste and that is hard to find. We consciously choose small-scale luxury, away from the masses, because we believe true beauty lies in originality and craft.

Perfume is pure emotion in a bottle

Scent evokes memories, puts you in a specific mood and enhances your aura. At Smell Stories, we believe in the emotional power of perfume. Get carried away by a scent that touches you - elegant, distinctive, and completely tailored to your unique emotional journey.

Fragrances with a soul

We select each brand with care, and a personal relationship is as important to us as the fragrances themselves. Behind every brand is a passionate entrepreneur, behind every fragrance an inspired perfumer, an artist who composes with fragrance notes. They are not mass products, but unique creations, made by people for people. Fragrances that connect you to a story, a feeling, another human being.

Our perfumery in Brussels

Whether you are an avid collector, a perfume enthusiast or simply curious to discover exceptional fragrances, we welcome you to our independent perfumery, located in the trendy and historic Saint Jacobs neighbourhood, a stone's throw from the famous Brussels' Grand Place.

In our shop, we have blended heritage (the authentic Art Nouveau façade and interior elements), craftsmanship (the handmade steel displays and artisan-made neon lights) with modern, playful elements and colours. This reflects our vision on perfume: respect for its rich history and craft but equally creative, innovative and, above all, fun.

Click here for our address and opening hours.

We hope to welcome you soon !