Sarah Baker’s art has always been about the culture of luxury and glamour, both real and imagined. After writing and directing her 2014 short film, ‘Impirioso,’ a soap opera-style dramatization about a fictional Italian fashion empire, she developed her gallery solo show, ‘Sixth Floor,’ where she exhibited fragrances as art works. Named after Harrods’ exclusive Salon de Parfums located on the sixth floor, Sarah’s exhibition playfully interrogated the luxurious and glamorous aesthetic of the high-end fragrance world. The gallery and its shop-front windows were transformed into an exclusive olfactory boutique.

Sarah quickly came to understand perfume’s ability to narrate subconsciously without words. As a new medium of storytelling, Sarah could construct a mise-en-scéne for the wearer to enact a unique dramatisation starring in one of Sarah Baker’s scented tales.

Sarah Baker

"Each SARAH BAKER fragrance tells a unique story, harnessing scent’s ability to vividly evoke memories, ideas, and feelings full of intriguing nuance and spectacular fantasy."

​Sarah Baker works closely with invited perfumers in a process of mutual inspiration so that every fragrance is an insight into the imaginations and craft of today’s cutting-edge talents. The fragrances are composed with acute attention to detail using the world’s most exquisite materials to create deeply luxurious, long-lasting olfactory experiences.

There’s a scented tale to suit every mood, desire, and dream. We set the scene for your starring role in your own unique fantasy, accompanied by fragrances with a glitzy glamorous ambience underpinned by authentic artistry. 

Bold and beautiful or fun and flirty, the attitude is vibrantly intoxicating.