Cult brand 19-69 (nineteen sixty-nine) was founded by the Swedish artist and product developer Johan Bergelin.

"it takes guts to stand up for your beliefs and who you are, and I do respect that"

A twenty-four months long creative process with artisans in Scandinavia, France and Italy lead to the launch of 5 fine perfumes at Colette in Paris in 2017. Each scent is composed inspired by a different era, culture or setting from Africa, Europe, the States and Asia. Art, music, trends and cultures have all left their marks on the fragrances both in terms of content, name and packaging.

All fragrances are suitable for any gender and allow the individual to explore beauty across the borders.

Johan Bergelin, founder of 19-69

The name 19-69 stands for freedom, tolerance and counterculture. The inspiration includes different iconic moments of counterculture throughout history.

Art, music and different cultures have also left their marks on the products in terms of content, names and packaging. The different colors symbolize a rainbow which in 1969 stood for peace and freedom.