We were more than thrilled when Christophe Laudamiel agreed to come to our store in Brussels on May 30th.

It was a unique opportunity for us and our customers to meet one of the most renowned and infamous perfumers in the world.

Christophe Laudamiel is a nerd of perfumery. Always involved in some new ingredient extraction, some unusual or sexy creations or some scientific experiments showing how fascinating the sense of smell really is.

He has created planetary successes for Tom Ford, Ralph Lauren, Abercrombie & Fitch, Clinique and the House of Mugler. His fine fragrances for boutique brands such as Strangelove NYC, Richmess and The Zoo NYC are known to titillate your nostrils with unusual trails. His scents are entered officially in collections at Harvard University, the International Perfume Museum in Grasse and are shown in prestigious venues from Guggenheims to World Economic Forums in Davos.

Christophe advocates for transparency and quality, for fragrance copyrights and for a code of ethics that he had to create provoking now a wave in the profession.

More than enough reasons to invite him to our store. 

Christophe entertained us like a true artist, giving us a deep dive in amber notes, explaining his 'twists' in his creations and giving us his straightforward insights about the perfume industry. 

Watch a short impression of this unforgettable evening here: