For its first edition, MAD Parcours is taking over the city center to showcase Belgian fashion and design creators based in Brussels. Whether you are a fashion and design enthusiast or simply curious, this event offers a unique opportunity to discover, meet, and engage with local creators and brands while enjoying a one-of-a-kind shopping experience. This creative energy will bring the city center to life, offering an enriching experience filled with discoveries and interactions, all while supporting Brussels talent in a vibrant cultural and immersive atmosphere in the heart of Brussels.

MAD Parcours provides an immersive experience through an interactive map accessible via QR code, allowing visitors to easily navigate between the more than 50 participating locations. This event goes beyond a simple creative stroll; it strengthens connections between local creators, shops, and Brussels-based brands by highlighting new collaborations.

Textile designer Margot Van den Berghe

Smell Stories will be presenting the works of young Belgian textile designer Margot Van den Berghe, who creates a world of textiles where the distinction between art and design no longer exists. 

She de- and reconstructs textiles as a medium, playing with positive and negative space, with the front and back of a piece, with textures, depth and layering. When you learn to read her poetic language, you begin to understand the stories she tells about textiles as a surface, a space, an industry, a craft, an ongoing process of becoming.

She mainly works with residual materials she patiently collects, such as leftover yarn, industrial cutting waste or even the remnants of her own studio. In almost alchemical fashion, they are transformed into valuable textile pieces.

Practical information

Dates & hours: 

• Thursday November 14 2024 (Opening & Nocturne) : 11:00 - 22:00. Margot will be present from 18:00 till 22:00 to showcase her creations, and we will provide drinks and snacks. 
• Friday 15 November 2024 : 11:00 - 18:00
• Saturday 16 November  2024 : 11:00 - 18:00 

Location: MAD Parcours spans over 50 locations across the Brussels' city center. You can view the map listing all the addresses here.

Price: Access to the MAD Parcours is completely free and open to everyone, without distinction of gender, identity or gender expression, origin, socio-economic status, or physical ability.

More info? MAD Brussels will open its doors throughout the event, with an information point at the reception to guide you and answer any questions you may have. Visit them at 10 Place du Nouveau Marché aux Grains, 1000 Brussels.